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The Conversation: From Chinese milk to Indian chocolate, behind the world’s most fast-expanding markets


It’s time to think small when it comes to identifying growth areas in the global economy, according to an article in The Conversation co-authored by Khaled Soufani, Senior Faculty in Management Practice at Cambridge Judge. Most of the “BRICs” aren’t performing well, so it’s time to look instead at fast-expanding markets (FEMs) – whether in developed or developing countries.

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