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The Daily Telegraph: The six burning questions for firms looking to make money from big data


Big data brings new opportunities for businesses and there’s potential financial reward, but companies need to know how to use it in order to capitalise on the use of big data. Professor Andy Neely, Director of Cambridge Service Alliance and Fellow in Business Performance Measurement & Management at Cambridge Judge Business School, says there are six basic questions that firms need to ask about big data if they want to make profit from it.

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