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The Economic Times: How to do more with less? Innovators talk frugal

A new book by innovation experts, Cambridge Judge’s Jaideep Prabhu and Navi Rajdou talks about “how to do more and better with less.” Navi Radjou said: “In the age of scarcity companies and facing the pressure from consumers, employees and governments to create first rate affordable and sustainable products with less.”

Read the full article [economictimes.indiatimes.com]