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The Financial Express: Frugal Innovation: a stitch in time

The newspaper looks at the new book Frugal Innovation: How to Do More with Less, by Navi Radjou, Fellow in India & Global Business, and Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business at Cambridge Judge Business School. The article says: “It is […] amazing to learn that a large number of leading companies have already entered this frame [frugal innovation] and have made rapid strides on the global business map, which should be an inspiration for others.”

Read the full article [financialexpress.com]