The Huffington Post: Companies should use data transparently

David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, looks at how companies use people’s data and how the process could be improved to benefit the consumer. “The biggest problem right now is that consumers do not understand how or when their data is being used and this leads to fear of the unknown and a feeling of powerlessness,” writes David.

Read the full article [huffingtonpost.co.uk]