Ricardo Herrero, executive director of #CubaNow, writes about Cuban entrepreneurs. Ricardo refers to Jugaad Innovation, co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. Ricardo outlines the six key principles of jugaad and illustrates how Cuban entrepreneurs are embracing them. “As Cuban entrepreneurs start to enjoy greater access to the American private sector, they will undoubtedly gain an abundance of insights that will help their businesses scale and succeed. But their own ingenuity and approach can also be leveraged in more formal environments to produce innovative solutions that do more with less,” he writes.
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