Helena Pozniak lists top 5 books that will give a fresh insight in to 21st century business world. The book Frugal Innovation: How to Do More with Less, co-authored by Cambridge Judge’s Jaideep Prabhu and Navi Radjou is one of the top 5 books in the list. “An engrossing masterclass from two business school academics in how companies can develop high-quality products with limited resources”, says Helena.
Read the full article [independent.co.uk]
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