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The Irish Times: Book review: Frugal Innovation

The Irish Times looks at the new book Frugal Innovation: How to Do More with Less, by Navi Radjou, Fellow in India & Global Business, and Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business at Cambridge Judge Business School. The article says: “The book contains a good selection of case studies of companies that have mastered frugal innovation with distilled advice throughout on how to go about it.”

Read the full article [irishtimes.com]