skip to navigation skip to content

The Wall Street Journal: Facebook ‘likes’ mean a computer knows you better than your mother


University of Cambridge researchers have developed an app that can estimate users’ personality based solely on Facebook ‘likes.’ The app can guess a person’s gender, age, life satisfaction and intelligence, as well as education and relationship status. David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, is one of the researchers involved in this project.

Read the full article []