The West Australian: Expecting the unexpected

Jochen Runde, Professor of Economics & Organisation at Cambridge Judge Business School, discusses the challenge of imagining possible futures in light of recent work on “unknown unknowns” and “black swans”. “The idea is that at least some unknown unknowns, some Black Swans, are not unknowns because there is something intrinsic about them. We suffer from all kinds of cognitive biases and subjective biases which means we don’t try hard enough to interpret the evidence before us,” he said.

Read the full article [thewest.com.au]