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World Financial Review: China’s product safety problem: How should marketing managers make ethical decisions in China?

China is world’s largest manufacturer, but it’s struggling to keep the growth of its economic development. Product quality safety is probably the most common ethical marketing problem in the country affecting consumer’s decision to buy. David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses how marketing managers in China can make ethical decisions while still maintaining business as usual.

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