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Yahoo! News India: Frugal innovation: key to maximise gain with little investment

In the new book “Frugal Innovation” authors Jaideep Prabhu and Navi Radjou showcase how companies can do business faster, better and cheaper. But there are quite few challenges in order to implement the concept of frugal innovation in India. Jaideep Prabhu said that “India is at the cusp of economic change, and implementing Prime Minister Narendra Modi’s “Make in India” mission would become the ‘age of opportunity’ for the growing Indian population.”