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BBC News: CEO secrets: Cobra beer boss’s pep talk down the pub


Lord Karan Bilimoria, founder of Cobra beer and chairman of the Advisory Board at Cambridge Judge,  shares his thoughts on why it’s great to be an entrepreneur. “When you start a business from scratch, one of the greatest advantages: you have to do everything… Anywhere in the business, I can identify with what everyone’s done because I’ve done it myself.”

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