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A video about Audio Analytic, a Cambridge-based start-up that uses software sensors that can distinguish a range of noises such as breaking glass and smoke alarms or gunfire. The technology aims to protect homes by alerting your phone or turning on lights to scare away burglars. Co-founder and CEO of the start-up Dr Chris Mitchell is an alumnus of the Ignite programme run by the Entrepreneurship Centre at Cambridge Judge Business School.

Watch the video  [bloomberg.com]