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Business Reporter: Science foundation CEO scoops everywoman start-up award

An interview with Jelena Aleksic, CEO and co-founder of GeneAdviser, who won the 2016 FDM Everywoman in Technology start-up founder award. Jelena talks about her venture, challenges in the genetic testing market, and women in technology. GeneAdviser is supported by the Accelerate Cambridge programme at Cambridge Judge Business School.