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Cambridge Business Magazine: Standing up for organisational principles in the face of stigma


A study co-authored by Paul Tracey, Professor of Innovation & Organisation at Cambridge Judge Business School, finds that stigmatism, if handled properly by an organisation, can bring unexpected positive outcomes. The study investigates how a social enterprise supporting Eastern European migrants responds to stigmatisation and hostility caused by resentment toward recent migrants from longer-term residents of Thetford.

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