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Cambridge Business Magazine: Study points to ‘happier’ e-commerce results


Money really can buy happiness when spending fits our personality, finds a pioneering “big data” study based on nearly 77,000 actual UK bank spending transactions co-authored by Cambridge Judge’s David Stillwell, along with Joe Gladstone and Sandra Matz. The three co-authors are associated with the Psychometrics Centre at the Executive Education division at Cambridge Judge Business School.

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