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Cambridge Business Magazine: The challenge of scaling up ‘inclusive’ markets


Pressure is mounting on the private sector to expand efforts to improve the welfare of the poor – not only by creating jobs but also by developing affordable and beneficial products for less fortunate populations in sectors such as financial services or energy, says an article co-authored by Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Cambridge Judge. The article addresses the scaling-up barriers that face corporations both internally and in the ecosystem that surrounds them.

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