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Cambridge Business Magazine: Worldwide solutions to meet the needs of the ‘next four million’

 

According to the World Recourses Institute, more than four billion people around the world live in poverty and face significant unmet needs in core areas such as food, health or education. But solutions like frugal innovation could help to bridge the gap of unmet needs of the “next four billion” says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School.

Read the full article [edition.pagesuite-professional.co.uk]