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Cambridge Business Magazine: Transparency can sometimes backfire


“Increasing transparency is trendy,” says Cambridge Judge PhD student Nina Andreeva, “but organisations need to be very careful about the promises they make, especially in turbulent times. They may not even be aware they are making promises, but they must carefully consider the issues they are prepared to be transparent about, the language they use, the context they are operating in and the length of the commitments they are making.”

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