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Cambridge News: Frugal innovation can have big impact on developing world

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses the role of frugal innovation in the developing world at the Innovation Forum held at the School earlier in March. “Frugal innovation is rarely about a new technology, more often it’s using existing off-the-shelf items to develop solutions that are affordable,” said Jaideep.

Read the full article [cambridge-news.co.uk]