Cambridge News: Giving bank accounts a healthy ‘nudge’

 

Joe Gladstone, a PhD researcher at Cambridge Judge Business School and currently the Fox Fellow at Yale School of Management, says that nudging techniques are becoming more popular in businesses and organisations, and can be used to help people in many ways: “Nudging and other behavioural techniques can help people to help themselves – and could also help improve the fortunes of businesses across a wide range of different industry sectors.” (print)