Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, talks about his latest research on business history. Company managers could better utilise their firms’ historical narratives as a key strategic resource for the present, says Jochem, a co-author of the study.
Watch the video [cambridge-tv.co.uk]
Brain food 
Compass 
Entrepreneurship 
In the media 
Network 
News 
Reasons why 
The lowdown 
Thinkers
Comments