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Cambridge TV: Cambridge entrepreneurs – Smartbell


In the sixteenth of a Cambridge Entrepreneurs series on Cambridge TV, the Entrepreneurship Centre’s Luther Phillips meets with Jose Chitty and Veena Adityan from SmartBell to chat about their venture and hear their ideas. SmartBell is a platform that will allow any farmer to get clear alerts based on the health, fertility and mobility of an animal saving them money and time. Using advanced analytics on data gathered from cattle wearables, information from individual farms is aggregated across regional farms to better understand land utilisation and promote proven efficiencies.

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