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Cineuropa: BigData.BigMovies reveals cinema digitalisation opportunities


Fran Royo writes about an international conference BigData.BigMovie that took place in Germany last month. Scientists and practitioners came together to discuss the importance of big data on the film and television industry. Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, highlighted the effect of big data in the film industry: “Big data is already changing the way studios put films together and promote them in such crucial movie markets as China and the USA. The methodological opportunities offered by big data are also opening new avenues to film industry researchers.”

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