Financial Times: Ethical investing’s rebranding is actually one of substance

John Authers looks at ethical investing and how it could bring more value to investors. Elroy Dimson, Chairman of the Newton Centre for Endowment Asset Management (CEAM) at Cambridge Judge Business School, said: “The argument in favour of intervening with companies is that if you can persuade a company to behave in a way that is more appealing to investors then the price will go up. Those who engage with companies have an opportunity for superior returns. Those who ignore companies and veto them will be too late to the party.”

Read the full article [ft.com]