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Financial Times: The path to frugal innovation

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, writes about frugal innovation and how companies can do better by adopting six main principles of it. “When frugality is accepted in principle, companies can create a platform for developing a series of low-cost, sustainable frugal products and processes throughout the value chain,” he writes.

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