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Flight International: Innovation challenge


Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses management of innovation strategy in high-tech companies such as Airbus. According to Jaideep, nowadays the cost of innovation is much lower and small teams can achieve the sort of technical advances that in the 20th century only big companies, backed by government, could have achieved. But the dilemma is that big companies see that “the in-house research model can no longer match a more agile approach, but the challenge is to come up with an effective response.” (print only)