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Harvard Business Review: The transformative business models


An article co-authored by three academics at Cambridge Judge Business School identified six key elements, including personalisation, asset-sharing and organisational agility, that typically feature in transformative business models that have a high chance of success. The article, based on an in-depth analysis of 40 companies that launched new business models in a variety of industries, is co-authored by Stylianos Kavadias, Margaret Thatcher Professor of Enterprise Studies in Innovation and Growth, and director of the Entrepreneurship Centre at Cambridge Judge; Dr Konstantinos Ladas, an associate at the Entrepreneurship Centre; and Professor Christoph Loch, Director of Cambridge Judge.

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