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Indian Express: Smartphones and jugaad innovation: Inclusive growth in the palm of our hands


Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses how frugal innovation is boosting business, especially the telecommunications sector, in India. Ringing Bells recently launched a 3G smartphone in Delhi costing less than $5.


Read the full article[Indian Express]