Is it possible to determine user’s personality by social media profile pictures? David Stilwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, says this is not enough: “Profile picture analysis is not going to replace personality testing quite yet.” However, combining it with analysis other forms of social media data such as the text in tweets and status updates, or a record of things that a person has liked, might give “a very accurate perception” of what someone is like.”
Read the full article [newscientist.com]
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