A book authored by Cambridge Judge academics wins top award at annual Chartered Management Institute (CMI) Book of the Year awards. Frugal Innovation, co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, and Navi Radjou, Fellow in India & Global Business at Cambridge Judge, explains how Western countries can do more with less by embracing frugal principles and techniques widely adopted by developing countries like India.
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