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The Bookseller: Frugal Innovation wins Management Book of the Year

A book authored by Cambridge Judge academics wins top award at annual Chartered Management Institute (CMI) Book of the Year awards. Frugal Innovation, co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, and Navi Radjou, Fellow in India & Global Business at Cambridge Judge, explains how Western countries can do more with less by embracing frugal principles and techniques widely adopted by developing countries like India.

Read the full article [thebookseller.com]