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The Conversation: How frugal innovation can kick-start the global economy in 2016


Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses the frugal innovation revolution and how this could kick-start the global economy in 2016. “Never before have so many been able to do so much for so little. Aiding and stimulating this frugal innovation revolution holds the key to driving global growth by employing more people to solve some of the big problems of poverty, inequality and climate change that stalk the planet,” writes Jaideep.


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