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The Conversation: There really is a link between your Facebook posts and your personality

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, discusses how social media data such as Facebook “Likes” could be used for good causes, so long as privacy issues are considered carefully. “There are plenty of ways our social media data could be used both for and against us, and that’s why we’ll see many more battles such as this one,” he says of thwarted efforts by Admiral insurance to use Facebook data to set premiums for young drivers.

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