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The Conversation: Uber lessons from Thomas Cook?


The Victorian story of the Thomas Cook travel agency holds parallels for modern-day disruptive companies such as Uber, writes Christian Hampel, a PhD student at Cambridge Judge Business School. “Like Cook, Uber could try to be more collaborative, too; to present its services as an innovative alternative to licensed taxis rather than their replacement,” says Hampel. A study of how Thomas Cook travel agency moved from “stigma” to mainstream, co-authored by Christian Hampel and Paul Tracey, Professor of Innovation & Organisation at Cambridge Judge, was just published in the Academy of Management Journal.

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