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The Daily Star: Jugaad: The budget approach to innovation


In an interview for a Bangladeshi daily newspaper, Jaideep Prabhu, Jawaharlal Nehru Professor of Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation, the main principles of jugaad and how it is evolving every day. “We look at jugaad as an ingenuity that solves a lot of problems. While it may be a temporary solution, you have to understand why a person or organisation is going for this particular approach – because there are no other options available at the moment,” Jaideep said.

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