The Economist: Should your chief executives be on social media?

Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, comments on reasons why senior executives might avoid social media and outlines reasons why CEOs should join the conversation online. “There’s a shift underway that calls for a new kind of corporate culture and business model – a transformation of business as a whole,” he says.

Read the full article [execed.economist.com]