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The European Business Review: Why guanxi matters in business relationships with China

A renewed focus on the Silk Road Economic Belt between China and Europe makes it more important to understand “what makes business tick in China,” according to an article co-authored by David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School. The article discusses the importance of guanxi in China and how this impacts international business relations.

 

Read the full article [europeanbusinessreview.com]