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The Guardian: Funding businesses by avoiding the gatekeepers


Matthew Chapman looks at crowdfunding platforms in UK and why companies such as Indiegogo are doing better than others. Bryan Zheng Zhang, director at Cambridge Centre for Alternative Finance at Cambridge Judge Business School, commented: “Indiegogo definitely has a lesser degree of curation but that is why it has been growing very fast in terms of the regions it has covered and the projects it has covered.”

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