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The Huffington Post: Sharing personal values as basis for social entrepreneurship


Lara San Gil and Julie Kervadec, co-founders of AmaElla venture, write about how they came up with an idea for a start-up and why the social aspect is important to them. AmaElla, a new ethical lingerie brand offering stylish, organic cotton designs, is supported by the Cambridge Social Ventures programme at the Centre for Social Innovation, Cambridge Judge Business School.

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