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The Telegraph: Lord Bilimoria: ‘People don’t appreciate just how creative business is’


Lord Karan Bilimoria, founder of Cobra beer and chairman of the Advisory Board of Cambridge Judge Business School, talks about creativity in business, lifelong education and challenges for start-ups. “As an entrepreneur you have to have faith in yourself, and confidence, belief and passion in what you do. You have to use that to persuade people and convince them that your vision is well-founded.”

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