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Yahoo Finance: An algorithm can predict how smart you are based on your Facebook photo


A recent study co-authored by David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, looked at Facebook profile images of more than a thousand people in order to predict how smart someone is by looking at their social media profile image. Researchers in the Psychometrics Centre at Cambridge Judge devised an algorithm that looks at “behavioural cues” such as how people pose for the camera, the clothes they wear, and the presence of friends and partners in their pictures.

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