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Yahoo Finance: ‘Fame’ in creative industries: Critics really do matter


In creative industries (and beyond), an ‘expert’ critical elite mediates ‘peer’ and ‘market’ reputation into fame, says a new study co-authored by Shahzad (Shaz) Ansari, Professor of Strategy and Innovation at Cambridge Judge Business School. “We found that experts can transform a creative organisation’s specific reputation among peers and clients into a wider sense of public fame,” he says.

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