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Alphr: Money can buy happiness – but only if it’s used to buy ‘time’


Researchers in Canada found that people who use money to “buy back time” have greater life satisfaction than people who don’t. It builds on the findings of a previous study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics at Quantitative Social Science at Cambridge Judge Business School, which found that money really can buy happiness when spending fits our personality.

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