London’s Science Museum is currently running an exhibition titled Our Lives in Data focusing on how data is collected, analysed and used. The exhibition features a study co-authored by Dr David Stillwell which shows our personalities could be accurately predicted from our Facebook ‘likes’. “We found we could predict personality as accurately as a spouse from the average person’s Facebook likes. We could predict intelligence, personality traits, age, gender, religious views,” David said.
Read the full article [bbc.co.uk]
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