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Cambridge Business Magazine: ‘Frugal innovation’ can do a lot for inequality


Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses how simple solutions like “frugal innovation” could help solve problems related to global inequality. Governments should “recognise that this frugal innovation revolution is already having a positive effect on people’s lives, so policymakers should take note and further encourage this development,” he said.

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