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Cambridge Business Magazine: Prepare for a lengthy debate on use of social media data


The recent attempt by Admiral to tap Facebook users’ data in order to help set car insurance premiums is just the start of a long debate on social media data issues, says Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge. Although Facebook blocked Admiral’s effort, Dr Stillwell says there are plenty of situations where people and society could benefit from social media data.

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