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Cambridge Business Magazine: Why pay less when you can pay more?


Christos Genakos, University Senior Lecturer in Economics at Cambridge Judge, co-authored a study that found the real motivator when choosing the right mobile phone contract is the fear of paying more than the usual monthly price through extra, unexpected charges. “The surprising thing we found is that, although the possibility of making big savings did prompt people to switch, they were six times more likely to switch if they incurred charges above and beyond their contract,” he said.

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