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Cape Talk: How to do (much) more with (far) less


Bruce Whitfield talks to Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School. Jaideep discusses innovation, frugality and what companies need in order to be successful. “Innovation comes from understanding customers and finding out what they need and their context. And then working backwards to come up with a solution – maybe using a new technology or ideally using existing technology that they combine in innovative way,” Jaideep said.

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