skip to navigation skip to content

Deccan Herald: There’s always a way


Nafeesah Ahmed writes about how jugaad is a way of life in India and how the concept is now adopted in Western countries. The article features Jugaad Innovation, co-authored by Jaideep Prabhu of Cambridge Judge, where jugaad is seen as a “highly effective business tool that can be formalised and can help companies innovate faster, better, and cheaper, in today’s hyper-competitive and volatile environment.”

Read the full article []